Privacy Policy


This policy applies as between you, the User of this Website and Ideagen Plc the owner and provider of this Website. This policy applies to our use of any and all Personal Data collected by us in relation to your use of the Website.

1. Definitions and Interpretations

In this policy the following terms shall have the following meanings:

“Personal Data” means collectively all information that you submit to Ideagen Plc via the Website. This definition shall, where applicable, incorporate the definitions provided in the General Data Protection Regulation (GDPR) (EU) 2016/679, as amended from time to time;

“Cookie” means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 11; 

“Ideagen Plc” means Ideagen Plc of Ergo House, Mere Way, Ruddington Fields Business Park, Ruddington, Nottinghamshire, England, NG11 6JS for itself and each of its subsidiaries from time to time;

“UK and EU Cookie Law” means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, as amended from time to time;

“User” means any third party that accesses the website acting on behalf of Ideagen Plc; and 

“Website” means the Website that you are currently using and any sub-domains of this site unless expressly excluded by their own term and conditions. 

2. Scope of this Policy

2.1 This Policy applies only to the actions of Ideagen Plc and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. 

3. Personal Data Collected 

3.1 In the course of using this website, you may provide identifiable information which may be used to identify or contact you. The following Personal Data may be collected by this Website;

First and last name

Contact information such as email address and telephone number;

IP address (automatically collected);

operating system (automatically collected); and 

a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected).

4. Our Use of Personal Data

4.1 Any and all of the above Personal Data may be required by us from time to time in order for us to interact with you and to provide you with the best possible service and experience when using our products. Specifically, Personal Data may be used by us for the following reasons:

internal record keeping;

improvement of our products/services;

if you have consented, the transmission by email of promotional materials that may be of interest to you; and

if you have consented, to contact you for market research purposes which may be done using email, telephone, fax or mail. 

4.2 Unless we are obliged or permitted by law to do so, and subject to Clause 7, your Personal Data will not be disclosed to any third parties. 

4.3 Ideagen Plc takes reasonable measures to ensure all information provided is managed securely. Access to the information you provide will be restricted to only those who have the relevant authority and is stored securely in accordance with the principles of GDPR. For more details on security, please see Clause 10 below.  

5. Controlling Use of Your Data 

5.1 In accordance with the Data Subject’s rights under GDPR, wherever you are required to submit Personal Data, you will have to positively opt-in and will also be given options to restrict our use of your Personal Data. This may include the following:

use of Personal Data for direct marketing purposes; and 

sharing Personal Data with third parties (subject to Clause 7).

6. Your Rights 

6.1 You have the right to access the information we hold concerning you.

6.2 You have the right to object to receiving marketing information/communications.

6.3 You have the right to request for personal data concerning you to be erased.

7. Third Party Websites and Services

7.1 Ideagen Plc may, from time to time, employ the services of other parties for dealing with matters that may include, but not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. We may provide the providers of such services with access to certain Personal Data provided by Users of the Website.

7.2 Such Personal Data will however only be provided to such parties if you have consented to this and only to the extent required by them to perform the services that Ideagen Plc requests. 

8. Links to Other Websites 

8.1 This Website may, from time to time, provide links to other websites. Ideagen Plc has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

9. Changes of Business Ownership and Control

9.1 Ideagen Plc may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Ideagen Plc or its business. Personal Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Personal Data for the purposes for which it was originally supplied to us.

10. Cookies

10.1 You may restrict your internet browser’s use of Cookies. 

10.2 This Website may place and access certain first party Cookies on your computer if you have consented to our policy. First party cookies are those placed directly by Ideagen Plc via this Website and  are used only by Ideagen Plc. Ideagen Plc uses Cookies to improve your experience of using the Website and to improve our range of products and services. Ideagen Plc has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

10.3 By using this Website you may receive certain third party Cookies on your computer. Third party    cookies are those placed by websites and/or parties other than Ideagen Plc. Third party cookies are used on this Website for advertising services and are detailed in full below. These cookies are not integral to the services provided by the Website.

10.4 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

10.5 Before any Cookies are placed on your computer, subject to sub-Clause 10.6 and sub-Clause 10.8, you will be presented with a message bar at the top requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Ideagen Plc to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

10.6 Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser’s settings as detailed below.

10.7 The following first party Cookies may be placed on your computer:

Name of Cookie
 Strictly Necessary 
Ideagen Plc
Ideagen Plc
To login to the Ideagen Plc account

10.7 This Website uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website, the products and services offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.

10.8 The analytics services used by this Website use Cookies to gather the required information. Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below.

10.9 The analytics services used by this Website use the following Cookies: 

Name of Cookie
Google Analytics
To gather web statistics from visitors to the website
Click Dimensions  
Click Dimensions
To gather visitor information

10.10 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

10.11 You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

10.12 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

11. International Transfers

11.1 Ideagen Plc adheres to GDPR when transferring data to a country outside of the EEA.

12. How long do we keep Personal Data?

12.1  Any Personal Data you submit will be retained by Ideagen Plc for as long as it is reasonably       necessary to provide you with the services which you have requested. If you withdraw your consent, such data will be destroyed. 

13. Changes to this Policy

13.1 Ideagen Plc reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following any alterations.